Walmart Introduces Purchase Limits on Pokémon TCG Products
As a notable development, Walmart has started implementing purchase restrictions on how many Pokémon trading card items customers can buy during one shopping trip. This new rule officially takes effect starting November 5th, according to a company memo shared with employees.
Tackling Reseller Problems
While not officially confirmed by Walmart, numerous sources suggest this decision was prompted by a viral TikTok video that depicted a customer purchasing a massive amount of Pokémon card products at a checkout counter. The employee featured in the video received widespread backlash for allowing the bulk transaction to proceed.
Policy Details and Potential Loopholes
The new restriction specifies that shoppers may only buy a maximum of five trading card packs or boxes per store visit. However, the language has sparked debate due to its vagueness. What exactly qualifies as a "box" is not defined, and if someone could buy five premium Elite Trainer Boxes is uncertain.
Additionally, because the restriction is tied to each visit, theoretically an eager reseller could make multiple trips—buying five items each time—to gather large quantities throughout the day.
The Scalping Phenomenon
To most players, such efforts might seem excessive, yet for resellers, it's standard practice. In recent years, speculators have significantly added to widespread shortages of Pokémon cards, spurred by the game's rising popularity.
Certain buyers aim to resell sealed items for a profit, while others search for valuable pulls that can command sky-high values. For instance, a specific Mega Evolution card from the latest set is currently selling at prices exceeding eight hundred dollars in online marketplaces.
Upcoming Releases
This policy change aligns with the imminent release of the Phantasmal Flames set, coming on November 14th. Pre-release sales already show premium cards like the Mega Charizard X Ex listed for nearly $1,500, highlighting the persistent interest and potential scalper target.
With any luck, the retail limits will help reduce mass buying and increase access for genuine collectors and casual players alike.
