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Users will soon have a fresh option that allows them to cut down on the amount of AI-made media appearing in their streams. This step comes as the company disclosed that it now features over 1 bn AI videos.

Trial and Implementation

The update is undergoing trials over the next few weeks before a global release. This shift aligns with a surge in AI content, driven by new video-generation tools.

The Broader AI Trend

Recent reports that nearly a tenth of the fastest-growing content creators on a popular video site primarily display clips produced artificially. A large amount of this material is considered low-quality AI content, a label for poor-quality, bulk-generated content that is frequently absurd or surreal.

Based on user feedback that many people like content created using AI tools, including AI artwork to informative clips, and we want to give people the ability to see more or less of that, based on their own choices,” stated a company executive.

AI on the Platform

The platform shared that there are currently 1.3bn videos on its network labeled as artificially created. Collectively, more than 100 million pieces of content are submitted to the app every day, making clips made by AI a minor percentage of its complete catalog.

User Control Features

Viewers will be in a position to limit or boost the level of artificial media they watch by opening the content preference option in the application and picking “AI-generated content”. Additional categories that are already be modified under the setting cover politics, style, beauty, and choreography.

Platform Guidelines

TikTok’s guidelines mandate users to identify “realistic” artificially created content, and it bans dangerous fake videos of public figures or emergencies. Any believable artificial content that is unmarked can be taken down under its user guidelines.

Additionally, the app will from now on attach an “AI-made” watermark to content produced via its proprietary AI systems, or flagged by an collaborative effort for recognizing artificial media. This action is designed to help prevent users from trying to bypass the tagging system.

Responsible AI Funding

TikTok is additionally introducing a $2m awareness program for professionals and institutions to develop informative material about responsible artificial intelligence. This initiative will assist non-profit groups specializing in training programming and robotics.

Platform Protection

The video-sharing app has supported its moderation strategy, during debate over proposals to lay off hundreds of safety staff in the UK. It is planning to cut a significant number of roles in its content moderation team in its British office, with trade unions and online safety experts voicing alarm that humans are being replaced by automated systems.

A company official stated that people-led review would still have a role, but AI can shield workers by eliminating the most distressing content before it gets reviewed by people. The platform stated a notable drop in explicit and harmful content reviewed by human moderators over the last 12 months due to reliance on its AI tools.

“We think that it’s essential to balance staff and AI to ensure user safety,” she said. “We’ll have humans as involved in the system, but we further consider it’s very important to limit contact with dangerous material as rapidly, which is why a significant AI assistance is proving valuable operate efficiently.”